TY  - BOOK
AU  - STRUHL, Steven
TI  - Artificial inteligence marketing and predicting consumer choice 
SN  - 978-0-7494-7955-8
PY  - 2017///
CY  - New York
PB  - KoganPage
KW  - INFORMATICA
KW  - INTELIGENCIA  ARTIFICIAL
ER  -