STANTON, William J. <br/><br/>
Fundamentos de marketing 

 - 10a ed. 
 - Mexico  McGraw-Hill  1996 
 - 885 p. 
<br/><br/><label>ISBN: </label>970-10-0894-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 STA